Bottom Line Up Front

There is no new episode of Saturday Night Live tonight. According to reporting from various news agencies, NBC has paused the sketch comedy series to prioritize 2026 Winter Olympics coverage from Milan Cortina. The network confirms SNL will return on February 28, 2026, featuring hosting debutant Connor Storrie (star of the Crave original series Heated Rivalry) and musical guest Mumford & Sons.

The Strategic Hiatus: NBC’s Olympics Ad Revenue Play

Sources indicate that NBCUniversal consistently halts late-night programming during the Winter Olympics to consolidate viewership and maximize advertising revenue across its sports broadcasting properties. This strategic blackout dates back to previous Olympic cycles, ensuring that prime advertising slots are not diluted between entertainment and live sports coverage. For the 2026 season, this results in a three-week hiatus for SNL, with no new episodes airing on February 14 or February 21.

The ‘Crave’ Effect: Canadian Media’s Rising Valuation

The selection of Connor Storrie as the upcoming host signals a significant valuation shift for Canadian intellectual property in the US market. Storrie stars as Ilya Rozanov in the hit series Heated Rivalry, a production by Crave (Bell Media).

• Cross-Border Licensing: Analysts note that featuring a star from a Canadian-exclusive platform like Crave highlights the increasing demand for international content licensing in the US streaming wars.
• IP Monetization: The Heated Rivalry franchise, which originated as a popular book series, demonstrates the financial viability of adapting niche literary genres (sports romance) for mainstream broadcast television.

Musical Guest Outlook: Mumford & Sons’ ‘Prizefighter’ Cycle

On February 28, Mumford & Sons will make their fourth appearance on the SNL stage. Industry reports confirm the band will use this high-traffic platform to promote their sixth studio album, Prizefighter. This timing aligns with standard music industry product cycles, leveraging the post-Olympics ratings bump to drive physical and digital album pre-orders.

Key Market Takeaways

• Broadcast Strategy: NBC prioritizes live sports ad revenue (Olympics) over scripted comedy during February sweeps.
• Canadian Export: Connor Storrie’s hosting gig validates Crave’s original programming quality on a global scale.
• Consumer Trends: The Heated Rivalry brand is expected to see a surge in search volume and merchandise sales following the host’s debut.

---

FAQ: SNL Broadcast Schedule & Impact

1. Why is there no SNL tonight?
NBC is airing coverage of the 2026 Winter Olympics. The network typically pauses Saturday Night Live during the games to focus resources and viewership on live sports events.

2. When does SNL return with new episodes?
SNL returns on Saturday, February 28, 2026, at 11:30 p.m. ET.

3. Who is hosting the next episode?
Connor Storrie, known for his role in the Crave series Heated Rivalry, will host. Mumford & Sons will be the musical guest.

🛍️ Trending Deal: Shop the latest Heated Rivalry Rachel Reid on Amazon
As an Amazon Associate, I earn from qualifying purchases.

Tags: SNL Schedule, Connor Storrie, Winter Olympics 2026, Crave TV, Media Strategy