ESPN has successfully executed its pivot to a direct-to-consumer model with the “ESPN Unlimited” service, driving significant streaming profitability for Disney in Q1 2026. However, reports indicate growing friction in the network’s $2 billion betting partnership with Penn Entertainment, potentially leading to a split later this year. The network continues to secure aggressive rights deals, including a massive extension with the Premier League and a revamped MLB agreement.

The “Flagship” Payoff: Streaming Economics

According to reporting from Various News Agencies, the August 2025 launch of ESPN’s standalone streaming service (formerly “Project Flagship”) has fundamentally altered Disney’s sports financials. The service, priced at $29.99 per month, contributed to a surge in streaming operating income in early 2026.

• Subscriber Growth: Sources indicate strong adoption of the “Unlimited” plan, which bundles linear networks with ESPN+ content.
• Revenue Impact: Disney reported a double-digit increase in streaming margins, offsetting declines in traditional cable carriage fees.
• Viewership: January 2026 viewership spiked 82% month-over-month, driven by expanded College Football Playoff coverage and the consolidated app experience.

The Betting Problem: Is ESPN Bet Doomed?

While streaming thrives, ESPN’s entry into sports gambling faces headwinds. Sources indicate that Penn Entertainment is scrutinizing its $2 billion partnership with ESPN due to lower-than-expected market share, currently hovering around 2.35%. Analysts suggest Penn may exercise an opt-out clause in 2026 if targets are not met, potentially forcing ESPN to seek a new partner like DraftKings or FanDuel.

Rights & Reach: 2026 Deal Structure

ESPN continues to lock down premium content to justify its premium price point. Recent confirmed deals include:

• Premier League: A £450 million extension for South American and Caribbean rights through 2031.
• MLB Restructuring: A new agreement effective for the 2026 season where ESPN airs 150 out-of-market games, adapting to the decline of regional sports networks (RSNs).

FAQ

Q: How much does the new ESPN standalone streaming service cost?
A: The “ESPN Unlimited” plan, launched in late 2025, is priced at $29.99 per month and includes access to all linear ESPN channels and ESPN+ content.

Q: What is happening with ESPN Bet in 2026?
A: Reports suggest the partnership between ESPN and Penn Entertainment is under pressure due to low market share, with a potential contract opt-out available to Penn in 2026.

Q: Can I watch local MLB games on ESPN in 2026?
A: Yes, under the new 2026 agreement, ESPN’s digital platforms offer out-of-market games and select in-market games previously controlled by regional networks, though specific blackouts may still apply based on location.

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Tags: ESPN Unlimited, Sports Streaming, ESPN Bet